NBBW: Coffee on the Brain

Published On October 4, 2016 | By Sidsel Dahl Knudsen | News, Stories, Study Trips

A Coffee Adventure

Six 3rd semester students spent a week in Lithuania developing their PDI skills in an international business week, while working on a case with The Coffee Mate.

Winning video – credits to Morten Tanne & Simon Barman-Jessen and their team at NBBW.

The Nordic Baltic Business Week, NBBW, is an opportunity for 3rd semester PDI students to go out and use our new learned innovative project management and business skills. NBBW provides an international environment where both creative learning and fun is important.

NBBW 2016 was held in Kaunas, Lithuania, where spirited students from Denmark, Norway, Finland, Estonia and Lithuania came together.  From the 18th to the 22nd everything was in action, we went 6 students from PDI to participate, together with PDI’s project coordinator Christian Hammerich.

Lithuania, Kaukunas

The danish team captured in the streets of Kaunas


Business case: The Coffee Mate

In Lithuania we went teambuilding the first day of arrival, from Monday to Wednesday all participants were divided into teams with different international and educational backgrounds. Here we were introduced  and had to work with a case. It took us into the world of coffee.


Coffee tasting at VERO CAFÈ Roaster

The Coffee Mate is a firm which sells coffee machines mostly in Lithuania and other Baltic countries. As a case we had to work on creating persona conceptualization and a communication plan, with thorough research and details to support our choices. To helps us get a better understanding of why the company differentiated itself from the common retailer, all participants went idea generating at different coffee shops around town. Furthermore, we also went to an exquisite coffee tasting.

A presentation day, Thursday, many different target groups and communication plans were presented – a winner was chosen between the five teams. On top there is a clip of the winning video.

For a student at PDI, all 6 participants agree that this business week allow us, as students, to take on a project leader role and use the skills we have gained so far to understand a job fast and Gain an impression of the different competences available in a team. It is clear that we as PDI’s can take on different roles and create good internal as well as external team communication. One week can mean a large amount of personal development – if you are open and motivated.

So as a call for the 1st semester PDI’s take some changes and do participate in e.g. NBBW when your chance is there.

Written by Sidsel Dahl Knudsen

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About The Author

Bsc. Eng. Stud. Product Development & Innovation Faculty of Engineering @ University of Southern Denmark

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