PDI’s on Innovation trip to Tromsø

Published On May 5, 2018 | By Simon Rasmussen | News, Stories

Nordplus’s Cross Disciplinary Workshop set to Solve the:

“Fall of the Mall”

During week 15 and 16 2018, six 2. Semester PDI-students participated in the Nordplus’ Nordic/Baltic Innovation Course. The intensive course took place in Tromsø, most northernly part of Norway, and invited 25 participants with different educational and cultural backgrounds to take part in the course. The participants came from Norway, Finland, Estonia, Lithuania and Denmark, representing a wide educational span including Marketing, Economics, Entrepreneurs, Industrial Designers and Engineers. This year the topic of the course was “Multiform Marketing of Experience-based Product and Service Innovations”. The case was called ‘Fall of the Mall’ and focused on – as you might have guessed already – a new marketing plan for shopping malls since 1/5 of malls globally are estimated to close in the near future, which made the case super relevant to work with.

The Nordplus Innovation Room

The Nordplus Innovation Room

Below is Phillips account of the trip:

The beautiful view of Tromsø

The beautiful view of Tromsø

The overall outcome for participation was good in many different ways. It was nice to cooperate in a dynamic and cross-disciplinary team where people had different perspectives to the same case. The marketing people for example, were experts in social media marketing and personas, where the PDI students had excellent knowledge in idea screening processes, the overall business plan and managing the process from case to concept. It was an excellent way to work on a relevant case. It made the case super relevant and inspiring to work with that the workshop took place inside Tromsø’ own threatened shopping mall. Nonetheless was it an experience to discover Tromsø itself and the new relationships across borders were an excellent way to expand our network internationally. We discovered both Tromsø Downtown, saw the Northern Light and visited the nearest skiing tracks – and of course the oldest pub of Tromsø offering more than 70 different local beers…

Well, this might be the end of the post. Thank you for your interest!
//Philip

The PDI trip team

The PDI trip team

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M.Sc. Eng. Stud. Product Development & Innovation Faculty of Engineering @ University of Southern Denmark Besøg mig på Linkedin!

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